Jeeva Sanmugam, Managing Director of Classic Cuisine Limited, reached out to the Manufacturing Growth Programme (MGP) for help to promote the Classic Cuisine brands in a highly competitive marketplace and ensure that its unique attributes were effectively communicated and consistently promoted.
Using MGP grant funding, a consultancy project was implemented to support Hobsons Brewery Ltd in the development of an effective digital sales solution to enhance their online business. The project included the design of a new ecommerce platform from which the company can showcase and sell their products, creating user journeys and interactions that enhance the buying experience, improve engagement with the end consumers and drive awareness of the Hobson’s brand. It will also help to drive foot traffic to offline sales at the taproom, through the promotion of special offers and events throughout the year.
The business has a long-standing relationship with the Manufacturing Growth Programme (MGP), which has been supporting SME manufacturers across England in October 2016. The business originally received MGP grant funding and support to improve their product packaging and labelling. The business has since received grant funding towards improving their digital marketing and purchasing new machinery.
Winny’s Meals Limited is a food manufacturing company based in central Birmingham. The business prepares healthy ready meal packages supplying to supermarkets and direct to customers across the UK. They are the highest rated meal prep company in the UK according to Google, Trust Pilot, Yell, and Facebook.
Young but fruitful, Pretty Gorgeous Jam Company Ltd is a business that has spun-off from a multi-award-winning cake making company. Acknowledging that the business was primed for growth, the company engaged with business support and has tripled their production as a result.
Many companies, especially SMEs, have struggled to adapt to their quieter order books and furloughed workforces during the coronavirus crisis. Lauden Chocolate Limited have faced such challenges and have sought the support of the Manufacturing Growth Programme to support their survival.