The Greek Farmer Limited began in 2018 when Tony Charalambides & his family moved to Langley Hill Farm, near Hitchin, Hertfordshire. Tony decided to convert a disused grain silo into a walk-in smokehouse for producing high-quality smoked and cured meats. It took until late 2021 to perfect the curing and smoking processes.
Jeeva Sanmugam, Managing Director of Classic Cuisine Limited, reached out to the Manufacturing Growth Programme (MGP) for help to promote the Classic Cuisine brands in a highly competitive marketplace and ensure that its unique attributes were effectively communicated and consistently promoted.
To help the business grow digitally and globally without the need to export, they have created a brand-new fitness app which creates an online community for their customers to share training tips and information. Through the programme, they were able to access a grant to assist with the app’s launch.
Using the grant funding available from MGP, their improvement project has helped them to refocus, to set clear goals and timescales, and to plan effectively for growing the business. Winning the new contract has meant they can also use what they have learned through the coaching process to enhance their planning for successful delivery of this complex project and target future projects at a larger scale.