Premier Health Products Ltd, formed in 1989, is a UK manufacturer of vitamins and health supplements. Operating from their purpose-fitted manufacturing facility in Coventry, they formulate, design, package and distribute on behalf of their customers throughout the UK and to over 30 export markets.
Manufacturing Growth Manager for the Black Country Region, Helen Fortune was able to support them and help them gain capital grant funding. The funding was used to part-fund the purchase an Orion Flatbed CNC table and arm. The new equipment will predominately assist with the repeat manufacture of material elements of wooden garden structures with removable hard-wearing covers.
The business has a long-standing relationship with the Manufacturing Growth Programme (MGP), which has been supporting SME manufacturers across England in October 2016. The business originally received MGP grant funding and support to improve their product packaging and labelling. The business has since received grant funding towards improving their digital marketing and purchasing new machinery.
To help the business grow digitally and globally without the need to export, they have created a brand-new fitness app which creates an online community for their customers to share training tips and information. Through the programme, they were able to access a grant to assist with the app’s launch.
As the COVID-19 pandemic saw many people wanting to make home improvements, the business saw potential within this market. The challenge for the business was to adjust their marketing strategy from the historic B2B markets to their newer B2C target markets. To assist with their business growth ambitions, they accessed support from the Manufacturing Growth Programme (MGP).