Kelly Hoppen MBE collaborates with Focus SB on a debut collection of designer electrical wiring accessories for the UK and China luxury hospitality and residential markets.
This exciting collaboration which saw formal contracts between leading British electrical accessories manufacturer Focus SB and multi-award winning designer Kelly Hoppen signed in June 2018; following several meetings to discuss the potential of a partnership with the award winning designer, will see the launch of an eye-catching, cutting-edge collection of ‘wall jewellery’ in the first quarter of 2020.
This will be the first collection of electrical wiring accessories designed by Kelly Hoppen, who is one of the most sought after interior designers in the world, in collaboration with leading, innovative British manufacturer, Focus SB. The idea for the proposed collaboration came about as a result of a team brainstorming session between Focus SB’s managing director, Gary Stevens, and the company’s highly experienced new product development team. Stevens suggested that the thinking should be stripped back to basics, and instead of coming up with a plate finish in line with what the team thought everyone else might be doing, should focus on the company’s target market and take the lead from design trend influencers dictating the future of modern interiors.
The team carefully considered the main target audience for a new collection in terms of the finish and aesthetics that Focus SB is synonymous with, along with high calibre interior designers involved with prestigious projects in the UK and overseas. Kelly Hoppen emerged as the obvious choice, not just because of her high public profile, or the fact that she is undoubtedly a trendsetter and pioneer of the neutral, minimalist approach to interior design but also because, in synergy with Focus SB, Hoppen has a growing business and huge presence in the Chinese market.
It’s clear to the product development team at Focus SB that Kelly recognises the importance of the link between interior design and product design, having developed an impressive portfolio of design collaborations with companies such as Brintons carpet manufacturer, Chesneys luxury fireplaces and Crosswater bathrooms, with a dedicated team of product designers to support her. This makes Kelly Hoppen the perfect partner for Focus SB and over the coming months you can expect to see an innovative collection of fresh new plate styles come to life; the likes of which have never been seen before by the luxury electrical accessories manufacturing industry.
Gary Stevens, Focus SB’s managing director says: “We are all very excited about this collaboration and from the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We are delighted with the designs, they are fresh and elegant and we look forward to bringing them to life with UK and China product launches in early 2020.”
Kelly Hoppen MBE comments: “Interior fittings such as light switches and plug sockets are often not considered until the end of a project, but these details can add an extra touch and shouldn’t be overlooked. The world of electrical wiring accessories is generally very conservative, but I wanted to create something that would very much be part of the overall design, introducing jewellery-like details and alternative finishes. This collaboration with Focus SB introduces a new aesthetic to electrical fittings in a way we haven’t previously seen.”
Discover the collection.
The Kelly Hoppen by Focus SB collection will be available from selected distributors, enquiries email@example.com
About Focus SB Ltd:
Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of high quality standard and bespoke electrical wiring accessories, combining traditional methods with the latest technology; specified for royal palaces, luxury hotels, high end residential, heritage buildings, marine and private jet interiors for discerning customers in the UK, China, UAE and all over the world.
The company’s specialist capabilities include:
- Electrical accessory design, development and testing
- Bespoke metal plate design and manufacture
- Specialist metal finishing
- Complex supply chain project management
Focus SB has been trading since 1979, celebrating its 40th anniversary in 2019. The Company was the first in its industry in the UK licensed to manufacture and sell high quality wiring accessories to China in 2017, and also trades with Taiwan, Macau, Hong Kong, Malaysia, Bahrain, Brunei, Ghana, Jordan, Kuwait, Malta, Nigeria, Oman, Qatar and Saudi Arabia.
For more information please visit: www.focus-sb.co.uk