Case Study | Manufacturing Growth Programme
Black Country manufacturer improves online marketing to tap into the flourishing  ‘home improvement’ market

Black Country manufacturer improves online marketing to tap into the flourishing ‘home improvement’ market

As the COVID-19 pandemic saw many people wanting to make home improvements, the business saw potential within this market. The challenge for the business was to adjust their marketing strategy from the historic B2B markets to their newer B2C target markets. To assist with their business growth ambitions, they accessed support from the Manufacturing Growth Programme (MGP).